Design · 3 November 2026
The L mark: three lines, one direction
How a hand-drawn sketch became a crisp vector mark that works from a 32-pixel icon to a jacket chest.
The new mark is three strokes that turn the same corner. We kept the founder's original drawing exactly — same angles, same spacing — and rebuilt it with straight edges and true circular arcs so it stays sharp at any size.
Rules we set ourselves
- Never redraw the strokes. The mark is used as supplied.
- Give it space. Clear space around the mark is at least two stroke widths.
- Minimum size 32 px on screen, 12 mm in print. Below that the strokes start to merge.
Where you will see it
On the chest of our training jackets, on the cuff of our goalkeeper gloves, embossed on the duffel — and as a quiet repeating pattern on packaging and backgrounds.
